RoxGeo campaigns turn rock painting into a shared community challenge. Whether you want to raise awareness for a cause, run a classroom competition, defend your city's honour, or simply paint around a creative theme, there is a campaign type built for it. This guide compares all four campaign types, explains how scoring works for each, and covers the competition modes and fair play rules that keep every campaign fun.
The Four Campaign Types at a Glance
Every campaign on the campaigns page belongs to one of four types. The type determines who the campaign is for and - most importantly - how points are earned on the leaderboard.
- Charity - Rocks are painted in support of a fundraiser or cause. Scoring rewards visibility: the total number of verified pick-ups of enrolled rocks. The further your message spreads, the higher the score.
- School - Classes or school groups compete with each other. Each group earns points for every rock it registers and additional points for every find, rewarding both creativity and participation.
- City Battle - Cities or regions face off. Points equal the total distance (in kilometres) travelled by each team's enrolled rocks, so the winning city is the one whose rocks journey the furthest.
- Thematic - Everyone paints to a creative theme set by the organiser - animals, kindness quotes, a season, a book. Scoring is based on verified finds and the number of unique finders.
Which Campaign Type Should You Choose?
Ask yourself what you want the campaign to achieve. If your goal is awareness for a cause, a Charity campaign links every painted rock to your fundraiser and turns every find into a moment of exposure. If you are a teacher or parent-organiser, a School campaign gives every class a fair way to compete - points for painting and points for finds mean even small classes can win through effort. If you want friendly regional rivalry, City Battle is the natural pick: it rewards clever hiding spots in well-travelled places, because distance is what counts. And if you simply want to spark creativity, a Thematic campaign gives painters a shared brief without any barrier to entry.
Group Mode vs Individual Mode
Beyond the type, every campaign runs in one of two competition modes. In group mode, participants join named groups - school classes, city teams, or supporter clubs - and their points pool together, so the leaderboard ranks groups against each other. In individual mode, every participant competes alone and the leaderboard ranks personal contributions. The campaign creator picks the mode when setting the campaign up; City Battle campaigns always use group mode, with each group representing a city or region.
How to Join and Add Your Rocks
Joining takes under a minute: open the Campaigns tab in the RoxGeo app, browse active campaigns by type, country or keyword, and tap "Join". After joining, link any rock you register to the campaign - either when creating the rock or later via "Edit rock". Every verified pick-up of a linked rock then earns points for you or your group. You can find step-by-step answers in our FAQ.
Fair Play Keeps Campaigns Fun
Campaign leaderboards only mean something when everyone plays fair. The core rules are simple: one account per person, rocks must be genuinely hidden in accessible public places, pick-up PINs must never be shared to fake finds, and other teams' rocks must never be removed or damaged. Suspected violations are reviewed by the moderation team and can lead to group disqualification. The full rules are listed in the campaign FAQ.
Frequently Asked Questions
Can I participate in more than one campaign?
Yes — you can be a member of several campaigns at the same time. Each rock, however, can only be enrolled in one active campaign, and that enrollment is permanent — a rock cannot be moved to a different campaign once linked, either while the campaign is running or after it ends. Rocks already linked to a campaign keep earning points there until that campaign ends, even if you leave that campaign in the meantime.
Do campaigns cost anything?
No. Creating and joining campaigns is free for everyone. Charity campaigns link to external fundraisers, but donating is always optional - painting and hiding rocks is itself the contribution.
Who can create a campaign?
Any RoxGeo user can create a campaign from the Campaigns tab. New campaigns are reviewed by the moderation team before going live, which usually takes less than 24 hours.
What happens when a campaign ends?
The leaderboard is frozen and the winning group or participant is highlighted on the campaign page. Your rocks stay registered in RoxGeo and keep travelling - only the campaign scoring stops.
